Patricia Cornwell is a bestselling fiction crime writer with more than 100 million books sold. Over the last 25 years, her Scarpetta series has grown into an international phenomenon winning various literary awards.
Cornwell published a brand-new novel annually between 2007 – 2016 and I was able to execute various large-scale advertising campaigns for each title. The most exciting designs are the billboards and airport dioramas that appeared in New York City, Los Angeles, Atlanta, and Chicago. I also produced full-page New York Times, USA Today, and Wall Street Journal announcement ads that ran during the hardcover on sale date. Digital ad campaigns were created to target Cornwell’s primary audience on websites including People.com, NYTimes.com, USAToday.com, and Pandora.