PATRICIA CORNWELL

Patricia Cornwell is a bestselling fiction crime writer with more than 100 million books sold. Over the last 25 years, her Scarpetta series has grown into an international phenomenon and have won various literary awards.

Cornwell published a brand-new novel annually between 2007 – 2016 and I was able to execute various large-scale advertising campaigns for each title. The most exciting designs are the billboards and airport dioramas that appeared in New York City, Los Angeles, Atlanta, and Chicago. The billboard in Times Square is a unique space nearly four stories tall resembling a book with a “spine.”

For each novel, I also produced full-page New York TimesUSA Today, and Wall Street Journal announcement ads that ran on the hardcover sale date. Digital ad campaigns were also created for each novel and targeted to various websites such as People.com, NYTimes.com, and Pandora, directly reaching Cornwell’s audience.

Chaos

CHAOS New York Times full-page ad | Times Square, NYC billboard | Los Angeles, CA billboard | Goodreads.com and Pandora digital banner ads | CLIENT William Morrow

The Bone Bed

THE BONE BED New York Times full-page ad | USA Today front page strip ad | Times Square, NYC billboard | Los Angeles, CA billboard | digital banner ads | CLIENT Putnam / Penguin Random House

Red Mist

RED MIST New York Times full-page ad | USA Today front page strip ad | Times Square, NYC billboard | Los Angeles, CA billboard | Boston MBTA transit posters | NYTimes.com and USAToday.com digital banner ads | CLIENT Putnam / Penguin Random House

DEPRAVED HEART New York Times full-page ad | Times Square, NYC billboard | Los Angeles, CA billboard | NYTimes.com and USAToday.com digital banner ads | FLESH AND BLOOD New York Times full-page ad | Airport dioramas | Digital banner ads | DUST New York TimesThe New YorkerBookpage, and Hollywood Reporter full-page ads | Times Square, NYC billboard | NPR and The New Yorker digital banner ads | CLIENTS William Morrow, Putnam, Penguin Random House