Tools of Titans

by Tim Ferriss

Tim Ferriss is the author of five #1 New York Times and Wall Street Journal bestsellers and has been named one of Fast Company’s “Most Innovative Business People.” Working closely with Tim and his publisher, I created various digital animated spots for Tools of Titans. Two out-of-home digital spots were prominently featured on the Nasdaq tower and Nasdaq marquee TV screens in Times Square, NYC.

A Memory of Light

by Robert Jordan and Brandon Sanderson

To promote the 14th and final book of the fantasy series The Wheel of Time, a large out-of-home campaign was planned for movie theater screens across the U.S. The project began with copywriting and storyboard frames. I utilized artwork from the book jacket paired with animated typography to create a high-definition digital spot. A rough cut was used to arrange a voiceover recording which then synced with the final animation.

My digital spot ran during film previews, targeting science fiction and fantasy consumers. The book debuted at #1 on the New York Times bestseller list.