Best American Infographics
Houghton Mifflin Harcourt’s annually-published “The Best American” series features select works for various genres or themes. For the first issue of Best American Infographics, I produced HTML5 banner ads using quirky, vector graphic animations relating to the cover and interior. Creating movement with different lines, shapes, numbers, and text; advancing the story with scaling objects and colors; mesmerizing transitions of dissolves, wipes, and fades . . . this mesmerising banner ad was featured as a “rising star / pushdown” unit on NYTimes.com and TheAtlantic.com.
Locked On / Dead or Alive
by Tom Clancy
Tom Clancy has sold over 50 million books with detailed themes of espionage, military, science, politics and technology — four of them becoming major motion pictures and a few others adapted into highly-successful video games. I’ve had the privilege of creating all of the digital ad campaigns for Tom Clancy’s novels between 2010 and 2016. For both Locked On and Dead or Alive, I designed and resized various rich media placements targeting mass market, political, military, and gaming audiences. HTML5 banners, push-down units, and animated GIFs were seen on Pandora, FoxNews.com, WSJ.com, and other websites.