A Memory of Light
by Robert Jordan and Brandon Sanderson
To promote the 14th and final book of the fantasy series The Wheel of Time, a large out-of-home campaign was planned for movie theater screens across the U.S. The project began with storyboard frames. I utilized artwork from the book jacket paired with animated typography to create a high-definition digital spot. A rough cut was used to arrange a voiceover recording which then synced with the final animation.
My digital spot ran during film previews, targeting science fiction and fantasy consumers. The book debuted at #1 on the New York Times bestseller list.