by Melissa Hartwig

DIGITAL: Food52, PureWow, targeted display ads
PRINT: People, Esquire, Real Simple, Women’s Health
SOCIAL: Facebook, Twitter
CLIENT: Houghton Mifflin Harcourt

To promote the Whole30 diet phenomenon, I was tasked with art directing a 360º campaign targeting diet and nutrition readers in digital, print, and social media. I designed and animated digital display ads for Food52 and PureWow, and other ad networks. Digital assets for editorial sponsorships and social media posts were also created. Full-page print ads were featured in high-circulation magazines.

The Whole30 was a #1 New York Times bestselling phenomenon spending 114 weeks on the list. The Whole30 Cookbook, Food Freedom Forever, and The Whole30 Fast & Easy also became New York Times bestsellers.