Turtles All the Way Down

DIGITAL: NewYorkTimes.com, NewYorker.com, VanityFair.com, Vulture.com, TheCut.com PRINT: People, Entertainment Weekly, The New York Times, The New Yorker, Vanity Fair OUT-OF-HOME: New York City MTA subway posters SOCIAL: Instagram CLIENT: Penguin Random House To promote John Green’s follow-up novel to his phenomenal bestseller The Fault in Our Stars, his legions of followers would need to know … Read More

The Force

DIGITAL: NewYorkTimes.com, Deadline.com, targeted display ads PRINT: New York Times, The Hollywood Reporter OUT-OF-HOME: New York City MTA subway station domination posters SOCIAL: Twitter CLIENT: HarperCollins Publishers Bestselling author Don Winslow needed an unforgettable solution to promote his latest novel The Force. I was responsible for the creative direction of large-scale out-of-home, digital, and print … Read More


DIGITAL: Food52, PureWow, targeted display ads PRINT: People, Esquire, Real Simple, Women’s Health EDITORIAL SPONSORSHIPS: Food52 and PureWow SOCIAL: Facebook, Twitter CLIENT: Houghton Mifflin Harcourt To promote the Whole30 diet phenomenon, I was tasked with art directing a 360º campaign targeting diet and nutrition readers in digital, print, and social media. I designed and animated … Read More

Red Mist

DIGITAL: USAToday.com, WSJ.com, NPR.org, targeted display ads PRINT: The New York Times, USA Today, BookPage, The Advocate OUT-OF-HOME: Times Square and Los Angeles billboards; Boston MBTA subway posters; New York, Boston, and Atlanta airport dioramas TV: Network television :30 spot CLIENT: Penguin Random House Patricia Cornwell is the world’s #1 bestselling crime writer with more … Read More